Sales enforcement tool for sellers

An efficient tool for sales managers in Heineken, aimed at increasing total sales indicators. The application serves as a motivational boost, offering some competitive techniques and features.

App interface on mobile phone

Objective

To develop a mobile app for a company’s internal use that increases sales managers’ productivity, sales growth and teams communication enhancement.

  • Duration

    3 months

  • Category

    Mobile, UI/UX Design, Web

  • Methodology

    Agile

  • Project Team

    • 2 iOS developers;
    • Designer;
    • Project manager;
    • QA

Solution

Our team had to create the overall concept of the solution as well as develop its client and server side (as well as administrative interface) in just 3 months, which was quite a challenge. Thus, Agile methodology was selected for its smooth communication and ability to accept drastic changes in the middle of the development process.

The resulting solution fulfills 4 key tasks:

  • user engagement (maximum UX simplicity, ongoing user encouragement, wide target audience coverage);
  • retention (regular content updates related to specific events);
  • ubiquity (smooth integration of all system components including a web portal, iPhone app, and mobile version of the website);
  • personalization (the app includes custom identification program facilitating user authorization process).;

Features

To develop a mobile app for a company’s internal use that increases sales managers’ productivity, sales growth and teams communication enhancement.

  • online store

    All the Heineken employees receive points for every big work achievement. These points can be used in exchange for some cool merchandise stuff they can choose from.

  • Gamified motivation tools

    Sales employees get motivated by competing with each other, sharing their scores and commenting each other's results.

  • best practices

    There is always something to learn. The best employees and Heineken executives can share within the application their most effective strategic practices and give master-classes.

  • leader desk

    The best employees win exciting prizes. Every week, month and year - the leader desk is being updated regularly as the employees improve their sales statistics to hit the top 10.

result

Our team has created a comprehensive solution comprising efficiently integrated web portal, mobile application, and the server side. Easy-to-understand app logic, smooth interface, multi-level personalization, and high-security level makes Heineken app a high-performance enterprise solution.

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