Sales enforcement tool for sellers
An efficient tool for sales managers in Heineken, aimed at increasing total sales indicators. The application serves as a motivational boost, offering some competitive techniques and features.
Objective
To develop a mobile app for a company’s internal use that increases sales managers’ productivity, sales growth and teams communication enhancement.
Duration
3 months
Category
Mobile, UI/UX Design, Web
Methodology
Agile
Project Team
- 2 iOS developers;
- Designer;
- Project manager;
- QA
Solution
Our team had to create the overall concept of the solution as well as develop its client and server side (as well as administrative interface) in just 3 months, which was quite a challenge. Thus, Agile methodology was selected for its smooth communication and ability to accept drastic changes in the middle of the development process.
The resulting solution fulfills 4 key tasks:
- user engagement (maximum UX simplicity, ongoing user encouragement, wide target audience coverage);
- retention (regular content updates related to specific events);
- ubiquity (smooth integration of all system components including a web portal, iPhone app, and mobile version of the website);
- personalization (the app includes custom identification program facilitating user authorization process).;
Features
To develop a mobile app for a company’s internal use that increases sales managers’ productivity, sales growth and teams communication enhancement.
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online store
All the Heineken employees receive points for every big work achievement. These points can be used in exchange for some cool merchandise stuff they can choose from.
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Gamified motivation tools
Sales employees get motivated by competing with each other, sharing their scores and commenting each other's results.
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best practices
There is always something to learn. The best employees and Heineken executives can share within the application their most effective strategic practices and give master-classes.
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leader desk
The best employees win exciting prizes. Every week, month and year - the leader desk is being updated regularly as the employees improve their sales statistics to hit the top 10.
result
Our team has created a comprehensive solution comprising efficiently integrated web portal, mobile application, and the server side. Easy-to-understand app logic, smooth interface, multi-level personalization, and high-security level makes Heineken app a high-performance enterprise solution.