To develop a mobile app for a company’s internal use that increases sales managers’ productivity, sales growth and teams communication enhancement.
Our team had to create the overall concept of the solution as well as develop its client and server side (as well as administrative interface) in just 3 months, which was quite a challenge. Thus, Agile methodology was selected for its smooth communication and ability to accept drastic changes in the middle of the development process.
The resulting solution fulfills 4 key tasks:
– user engagement (maximum UX simplicity, ongoing user encouragement, wide target audience coverage);
– retention (regular content updates related to specific events);
– ubiquity (smooth integration of all system components including a web portal, iPhone app, and mobile version of the website);
– personalization (the app includes custom identification program facilitating user authorization process).
The app also allows to make and manage mailing with the opportunity to collect and analyze statistics. The application has its inner ranking system intended to motivate sales managers who use it to show their best result.
Our team has created a comprehensive solution comprising efficiently integrated web portal, mobile application, and the server side. Easy-to-understand app logic, smooth interface, multi-level personalization, and high-security level makes Heineken app a high-performance enterprise solution.